Wednesday, November 19, 2014

FORD BEGINS BUILDING ALL-NEW F-150; CUSTOMER INTEREST FOR TRUCK AT RECORD LEVELS


  •     2015 Ford F-150 starts production at historic Ford Rouge Center; facilities transformed with the latest in manufacturing technology to build the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed
  •     All-new F-150 is completely redesigned – establishing a new standard for full-size pickups by bringing together improved capability and efficiency, along with cutting-edge smart vehicle technology
  •     New F-150 goes on sale in December in the United States and will be available in 90 markets in 2015; F-150 is part of the Ford F-Series lineup – America’s best-selling truck for 37 consecutive years and best-selling vehicle for 32 consecutive years

Ford Motor Company again demonstrates manufacturing leadership and innovation as the first all-new F-150 rolls off the line today at historic Ford Rouge Center – marking production of the toughest, smartest, most capable and most efficient F-150 ever.

Interest in the new Ford F-150 has steadily grown since the truck was revealed in January at the 2014 North American International Auto Show. More than 225,000 truck enthusiasts have submitted their contact information for updates about the vehicle, and more than 250,000 customers have built and priced their own unique version of the all-new F-150 online – a record through 13 generations of America’s favorite truck. The new model will be in showrooms next month.

“The all-new F-150 continues to advance my great-grandfather’s vision of building vehicles we can be proud of and our customers can depend on,” said Bill Ford, executive chairman, Ford Motor Company.

Both the historic Ford Rouge Center and the all-new Ford F-150 are hallmarks of innovation. Throughout the 20th and 21st centuries, Rouge has represented Henry Ford’s vision for lean, flexible and sustainable manufacturing. The 2015 F-150 – the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed – stands for the future of trucks, and brings the latest in smart technologies and state-of-the-art build processes.

“The all-new F-150 is a showcase of innovation and class-leading capability for truck customers,” said Mark Fields, Ford president and CEO. “It underscores the product excellence and innovation we are delivering in every part of our business as we accelerate our pace of progress toward profitable growth.”

F-150 is part of the Ford F-Series truck lineup. Now in its 66th year, F-Series has been the best-selling truck in America for 37 consecutive years and best-selling vehicle in America for 32 consecutive years.

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